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Bar code symbols may be produced in a variety of ways: by direct marking, as with laser etching or with ink jet printing; or, more commonly by imaging or printing the bar code symbol onto a separate label. For our purposes, the terms "print" and "printer" refer to the production of a bar code whether the image is printed, etched, or imaged. The importance of precise bar code printing cannot be overstated; success of the whole set of integrated technologies that comprise an entire bar code system depends upon bar code print quality.

Bar code printing involves label-design software as well as printer hardware. Bar code printers come with their own proprietary programming languages that support all the standard symbologies, and they are capable of printing simple data-static or serialized bar code labels on their own. However, labels that require additional formatted text, graphics, or multiple fields will require a separate label-design software package. Currently, more than 100 packages exist that are designed for a wide range of platforms and have a wider range of features. Once the purview of programmers, label design can now be accomplished by nonprogrammers via easy-to-use WYSIWYG graphical interfaces.

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